The Project
GiiMe App is an educational game that offers a realistic learning experience in trading and investing, allowing users to practice without real financial risk. It simulates financial markets and investment scenarios to help users hone their skills. However, please note that GiiMe App is solely for educational purposes and does not provide access to live trading.
The Problem
Many individuals face the fear of starting trading and the risk of losing their
hard-earned money.
This apprehension often stems from the lack of experience and knowledge required to navigate the complexities of the capital market. In order to participate confidently, individuals must acquire the necessary skills and understanding, which can be a daunting task for those unfamiliar with the world of finance.
Competitive Research
Investing Game:
Forex trading game for beginners: Offers virtual practice for currency rates, stock trading, and cryptocurrency investments.
Trading Game:
Stocks & Forex: Provides a comprehensive learning platform for trading stocks, natural resources, and crypto, with lessons on underlying economics.
User Persona
Name: Sharon
Age: 32
Profession: Marketing Manager
The problem:
Sharon has always been intrigued by the idea of trading and investing, but the fear of losing her savings has held her back. She recognizes the potential for financial growth in the market but lacks the necessary experience and knowledge to start. This fear of losing her hard-earned money has been a significant barrier to her financial aspirations.
The Solution:
Sharon is actively seeking a solution to her dilemma. She needs a platform like GiiMe App that can provide a realistic and risk-free environment for learning the ins and outs of trading and investing. With this app, she can practice and build the skills and confidence required to make informed financial decisions. GiiMe App offers the ideal platform for her to gain experience and knowledge, eventually allowing her to enter the capital market with confidence, turning her financial dreams into a reality.
The Solution
"Real" Game Arena: GiiMe allows users to enter a "real" game arena where they can trade risk-free in the stock market. The user interface is designed to create an environment that closely resembles actual trading, offering a lifelike experience without the financial risks.
Learning and Growth: Users not only practice trading but also earn experience, knowledge, and valuable tools that can empower them in the trading world.
The UI is structured to provide users with insightful content and easy-to-access resources, fostering a sense of continuous learning.
The Ultimate Battle: Experience trading and Battle like never before in GiiMe's innovative feature. Engage in thrilling battles where trading skills determine the winner, leading to increased virtual cash and Giime coins. Compete one-on-one in a realistic trading battle, showcasing your trading expertise to earn rewards and climb the ranks.
Targeting a Young Audience: GiiMe aims to capture a younger audience eager to learn,
experiment, and make mistakes within the game arena.
The UI design reflects a trendy and modern graphic language, incorporating elements like dark mode, vibrant colored buttons, interactive animations, and innovative features to resonate with this demographic.
User flow
User flow maps help me, as a UX designer, visualize and optimize
the user's journey, ensuring a seamless and efficient experience. By analyzing user flows, I can identify potential pain points, streamline interactions, and ultimately create a more user-friendly and satisfying product.
Quiz Page
Total Virtual Cash
Wireframes
I used wireframes as a foundational design tool, which allowed me, as a designer, to focus on the functionality and information hierarchy of a product. They provided me with a clear visual guide for placing buttons, content, navigation, and other elements.
wireframes enabled me to understand the fundamental structure of the design and make well-informed decisions during the early stages of the design process.
Home Page
Asset Page
Battle Page
The Design
I opted for dark colors and moonlight to evoke a sense of adrenaline and mystery, creating an engaging atmosphere. The nighttime theme not only signifies tranquility after a hectic day but also serves as an ideal backdrop for leisure and learning. The image of the starry sky symbolizes the boundless possibilities within the trading world, emphasizing that anyone can join and experiment without limits.
Logo
Go invest in me
Colors & Typography
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GiiMe App is purposefully crafted to provide a seamless and informative journey for users, allowing them to explore the complexities of the trading world while minimizing the fear of financial loss.
On the homepage, the user can view a general overview of the most popular assets in the market, connected users, and the hottest courses.
Assets Page
A trading graph is a visual tool that illustrates the price changes of a financial asset, such as stocks, bonds, or digital currencies, over time.
Cash Screen
The user can view their financial status and open positions at any given moment.
Battle
The addition of the exciting Battle feature further enhances the app's appeal, creating a dynamic and competitive environment for users to hone their trading skills.